Redesign: Multi-brand dealer website 

Redesign: Multi-brand dealer website 

For my internship at Porsche Holding, I worked on redesigning multi-brand dealer websites. The goal was to make the platforms easier to navigate and give them a more modern, cohesive look. Working within the Unity Design System, I designed reusable components and crafted web and mobile layouts that balance user needs with dealer goals. The redesign provides a cleaner, user-friendly experience while maintaining brand consistency. Though the designs aren’t live yet, they’re development-ready and set to deliver a transformative impact.

For my internship at Porsche Holding, I worked on redesigning multi-brand dealer websites. The goal was to make the platforms easier to navigate and give them a more modern, cohesive look. Working within the Unity Design System, I designed reusable components and crafted web and mobile layouts that balance user needs with dealer goals. The redesign provides a cleaner, user-friendly experience while maintaining brand consistency. Though the designs aren’t live yet, they’re development-ready and set to deliver a transformative impact.

Role

UX/UI Design Intern

Industry

Automotive

Year

2024/25

Problem

The design felt outdated and no longer reflected modern brand identity. 
The previous websites were overwhelming and lacked logical navigation, with users able to click anywhere from any page, leading to confusion.

Process

Research & Analysis

  • Conducted a deep dive into the existing websites, identifying pain points in the information architecture.

  • Analyzed Google Analytics data provided by the team to understand user behavior and traffic patterns.

  • Consulted stakeholders to balance user needs with dealer requirements.


Information architecture

  • Simplified the structure by determining which pages to keep and which to remove.

  • Organized the content to create clear, logical user flows, making navigation intuitive.


Design approach

  • Worked within the Unity Design System (typography, colors, and styles) to maintain consistency across Porsche Holding’s digital presence.

  • Designed reusable components to ensure efficiency across multiple pages.


Wireframes & high-fidelity

  • Created low-fidelity wireframes to explore ideas and iterate quickly.

  • Developed high-fidelity designs for both web and mobile, ensuring responsiveness and usability.

a cell phone on a rock
a cell phone on a rock

Selected screens

As the websites are not live yet and due to confidentiality agreements, I can only share a selection of screens from this project

a cell phone on a table
a cell phone on a table
a cell phone on a ledge
a cell phone on a table
a cell phone on a table
a cell phone on a table
a cell phone on a bench

Reflections

This project showcased my ability to work with constraints, think strategically about user flows, and deliver high-quality designs efficiently. I’m proud of the work and excited to see its impact once it’s live.

⏳

​🔐

📱

Delivering a complete redesign in 5-6 weeks taught me the value of efficiency and time management.

Designing within an established design system (Unity Design) challenged me to innovate while maintaining consistency and scalability

Designing reusable compomemts ensures scalability and efficiency for multi-brand platforms.

Other projects

Other projects

a cell phone on a bench

Redesign: E-commerce

As a UX Design intern at Porsche Holding, I led the redesign of the Volkswagen e-commerce platform. This project aimed to modernize the outdated e-shop, streamline its structure, and integrate the Zubehörkonfigurator (accessory configurator) into the shopping experience.

a cell phone on a table

FAQ.me

As a UX Design intern at Porsche Holding, I led the redesign of the Volkswagen e-commerce platform. This project aimed to modernize the outdated e-shop, streamline its structure, and integrate the Zubehörkonfigurator (accessory configurator) into the shopping experience.