E-Commerce
As a UX Design intern at Porsche Holding, I led the redesign of the Volkswagen e-commerce platform. This project aimed to modernize the outdated e-shop, streamline its structure, and integrate the Zubehörkonfigurator (accessory configurator) into the shopping experience. The new design serves as a scalable template for other Porsche Holding brands, including Porsche, Seat, Cupra, Skoda, Audi and others. The design iteration has now been completed, and the project is ready for development.
DELIVERABLES
Design Strategy
Website Redesign
Content Architecture
year
2024
Niche
Automotive
Overview
As a UX Design intern at Porsche Holding, I led the redesign of the Volkswagen e-commerce platform. This project aimed to modernize the outdated e-shop, streamline its structure, and integrate the Zubehörkonfigurator (accessory configurator) into the shopping experience. The new design serves as a scalable template for other Porsche Holding brands, including Porsche, Seat, Cupra, Skoda, and Audi. The design iteration has now been completed, and the project is ready for development.
OutcomE
The finalized design is now complete and ready for the development phase. The redesigned platform features improved navigation, seamless integration of the Zubehörkonfigurator, and an enhanced user experience. The project has been well received by stakeholders and is set to proceed into development, where it will provide a streamlined, scalable e-commerce solution for Volkswagen and other Porsche Holding brands.