Multi-brand Dealer Websites
For my internship at Porsche Holding, I worked on redesigning multi-brand dealer websites. The goal was to make the platforms easier to navigate and give them a more modern, cohesive look.
Working within the Unity Design System, I designed reusable components and crafted web and mobile layouts that balance user needs with dealer goals. The redesign provides a cleaner, user-friendly experience while maintaining brand consistency. Though the designs aren’t live yet, they’re development-ready and set to deliver a transformative impact.
DELIVERABLES
Design Strategy
Website Redesign
Content Architecture
year
2024
Niche
Automotive
Overview
Porsche Holding supports its brands like Audi, Cupra, SEAT, Volkswagen, and more by managing multi-brand dealer websites. These platforms not only showcase the vehicles but also serve as crucial touchpoints for customers and dealers. My task was to redesign these websites to improve usability, streamline information architecture, and align with the existing Unity Design System.
⌛️
Delivering a complete redesign in 5-6 weeks taught me the value of efficiency and time management.
Reflection
This project showcased my ability to work with constraints, think strategically about user flows, and deliver high-quality designs efficiently. I’m proud of the work and excited to see its impact once it’s live
⚠️
Designing within an established design system (Unity Design) challenged me to innovate while maintaining consistency and scalability
📱
Designing reusable compomemts ensures scalability and efficiency for multi-brand platforms.